In a bold move to foster entrepreneurship and empower beauty professionals, a French company ,L’Oreal in collaboration with its sister brand Garnier, has announced a groundbreaking initiative to train and support over 2,000 aspiring makeup entrepreneurs in Tanzania.

The ambitious program, set to roll out across key regions of the country,   aims   to   equip   participants with professional makeups kills, business training, and brand partnership opportunities.

Speaking  during the brand launch event in Dar  es  Salaam over the weekend, Victoria Karanja, General Manager of Consumer Products at the beauty company, said that through a  series of intensive workshops, online master classes, and mentorship sessions, participants will  not only refine their  artistry but also learn how to build sustainable businesses  in the highly  competitive beauty industry.

Victoria explained that the training modules are designed to cover both the creative and commercial aspects of makeup entrepreneurship. 

Participants will receive expert-led tutorials on makeup application, skincare basics, and the latest beauty trends, with a special focus on effectively using L’Oreal and Garnier products.

“In addition, business fundamentals such as customer management, marketing, financial literacy, and digital branding will be an integral part of the curriculum,” said Victoria.

She noted that by the end of the program, successful participants will have the opportunity to become official brand ambassadors and distributors for L’Oreal and Garnier, unlocking new income streams and business partnerships.

“Through this initiative, we are not just teaching makeup skills; we are helping people build real, resilient businesses that can transform their lives and communities,” Victoria said, adding that   the company identified a gap in Tanzania where makeup entrepreneurs lacked access to authentic products.

She added that the move by L’Oreal and Garnier reflects a growing trend among major brands to invest directly in entrepreneurial ecosystems. 

By supporting independent beauty professionals, the brands not only expand their market reach but also create loyal networks of empowered partners who can authentically represent and sell their products.

The program also aims to foster greater diversity and inclusion within the beauty industry, prioritizing enrollment for young women, individuals from under-served communities, and those seeking to restart their careers post-pandemic.