Tanzania’s chart-topping music star, Omary Ally Mwanga—better known as Marioo—has officially been unveiled as the Brand Ambassador for the National Lottery of Tanzania, a powerful collaboration that celebrates hope, entertainment, and life-changing possibilities!

With the National Lottery of Tanzania gearing up for its highly anticipated launch, ITHUBA, the officially appointed operator for an 8-year license period, is introducing an exciting new era of winning, where believing in possibilities turns dreams into reality.

At the heart of the National Lottery is a simple yet powerful message: "Amini. Cheza.

 Ushinde." (Believe. Play. Win.) It’s more than just a tagline—it’s a movement encouraging Tanzanians to dream big, take a chance, and seize new opportunities

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Marioo, beloved for his music and deep connection with Tanzanians, couldn’t hide his excitement:
“I’m beyond excited to announce that I am now the official ambassador of the National Lottery! This is a huge moment—not just for me as an artist, but for every Tanzanian who dares to dream big. The National Lottery is here to open doors, create winners, and uplift communities—and I’m proud to be part of this journey!”

Marioo’s appointment signals a powerful shift—where winning isn’t just a possibility, it’s a reality waiting to happen!

Kelvin Koka, Director at ITHUBA, emphasized how Marioo’s influence makes him the perfect bridge between entertainment and gaming.

“Marioo is an icon—his energy, authenticity, and deep roots in Tanzanian culture make him the perfect ambassador. Through him, we will inspire more people to participate in a National Lottery that is fair, exciting, and truly life changing.”

But the National Lottery is about more than just winning—it’s a force for good, funding essential initiatives in sports development

“We are committed to innovation, transparency, and responsible gaming. Every ticket sold contributes to a greater cause, ensuring that while individuals win, the entire nation wins too,” added Koka.

Marioo’s partnership kicks off with an explosive lineup of national campaigns, thrilling activations, and mega jackpots that will turn fans into winners!
“There’s so much in store! Big jackpots, unforgettable events, and chances for my fans to in like never before. This is just the beginning—Tanzania, get ready!” Marioo teased.

The countdown has begun. ITHUBA Tanzania is ready to make history—transforming everyday moments into winning moments for every Tanzanian!

With the official hashtags #BahatiNasibuYaTaifa and #Inakuja, the National Lottery of Tanzania will drive digital engagement and encourage nationwide participation.