In an era where women's voices are growing stronger yet still face significant challenges, Esther Ijewere has carved out a transformative platform with Women of Rubies Inc. As a media strategist and advocate for women’s empowerment, Ms. Ijewere has dedicated her career to creating a space where African women, and women worldwide, can share their journeys, celebrate their achievements, and access valuable resources for personal and professional growth.

In this inspiring interview, Ms. Ijewere shares the vision that drives Women of Rubies, the impact of storytelling in shaping narratives around women’s rights, and her advice for Tanzanian women entrepreneurs. From building networks to hosting Media Visibility BootCamps, Ms. Ijewere offers insights that underscore her mission to uplift women’s voices and ensure they are seen, heard, and valued across the globe.

1. Ms. Esther Ijewere, could you share the inspiration behind founding Women of  Rubies and what motivated you to create a platform dedicated to empowering women? 

Answer: The journey to founding Women of Rubies began with a deep sense of purpose and empathy for women who, like me, often struggle to find platforms that amplify their voices. I was inspired by the countless stories of women overcoming incredible odds yet remaining unseen and unheard. Women of Rubies was created to fill that gap,  a space where women can share their journeys, find support, and access resources to grow personally and professionally. I wanted to create a platform that celebrates women’s resilience, talents, and potential, while also advocating for women’s rights and encouraging other women to see the power within themselves. 

2. Women of Rubies has gained recognition across Africa. What unique value do you believe your platform brings to African women, and how do you see it resonating with women in Tanzania? 

Answer: Women of Rubies celebrates women in all their diversity, from Africa to North  America and across the globe. We bring a unique blend of storytelling, empowerment programs, and public relations expertise to help women shape their narratives, amplify their voices, and enhance their visibility. Our focus on relatable stories, cultural authenticity, and tangible support systems resonates deeply with women worldwide,  including those in Tanzania, as they see their challenges and triumphs reflected in others' journeys. By showcasing women’s achievements and addressing barriers unique to various communities, we not only celebrate their resilience but also foster solidarity and inspire a broader sense of purpose. This approach helps women connect on a meaningful level, equipping them with the confidence and resources to contribute to their communities, challenge limitations, and ultimately drive lasting change. 

3. In your experience, what role do storytelling and media play in shaping narratives around women’s achievements and rights, especially in African societies? 

Answer: Storytelling is transformative. It shapes perspectives, shifts cultures, and challenges stereotypes. In African societies, storytelling and media are vital tools for highlighting women’s achievements, addressing systemic issues, and championing rights. By telling our own stories, we create a platform for voices that may otherwise go unheard, inspiring others and setting a new standard for how women are seen and valued. Through Women of Rubies, we’re not just celebrating achievements but also initiating conversations that encourage societies to view women as powerful contributors and change-makers. 

4. Women’s economic empowerment is a growing focus globally. What are some key areas you believe need more attention to enhance women’s financial inclusion across the continent? 

Answer: Women need greater access to resources, including finance, mentorship, and technology, which are crucial for economic empowerment. I believe three areas deserve particular focus: expanding access to funding for women-led businesses, providing financial literacy education, and building networks that offer mentorship and training.  Often, women face barriers in securing loans or funding due to biases or limited networks. We need more initiatives that prioritize female entrepreneurs, so they can scale their businesses, provide for their families, and contribute to economic growth. 

5. Tanzania has a strong, resilient community of women entrepreneurs. What advice would you offer to Tanzanian women seeking to establish or scale their businesses in today’s economy? 

Answer: To Tanzanian women entrepreneurs, I would say: believe deeply in the uniqueness of your vision and let that belief fuel your actions. Embrace the qualities that set you apart and trust that your ideas can bring positive change, not only for yourself but for your community. Invest in building a strong network of relationships with other 

women entrepreneurs across the globe, mentors, and allies are invaluable sources of support, guidance, and collaboration. Surround yourself with people who uplift you and share your drive. 

Never underestimate the power of visibility. Sharing your story is not just about promoting your business; it’s about inspiring others and breaking down barriers. Today’s digital tools offer immense opportunities to showcase your work globally, use them to your advantage to connect with wider audiences, potential partners, and customers.  Consistency and resilience are essential in this journey. Challenges will come, but push forward, learn from each experience, and stay true to your purpose. 

Your journey has the power to inspire many others who look to you as proof that their dreams are possible. By embracing your unique vision, sharing your story boldly, and staying committed, you become a beacon for future generations of Tanzanian women entrepreneurs. 

6. In what ways can Tanzanian women connect with Women of Rubies to benefit from the resources, support, and networking opportunities your organization offers? 

Answer: Tanzanian women can connect with Women of Rubies through multiple channels to benefit from a wealth of resources, support, and networking opportunities.  Our website, womenofrubies.com, provides comprehensive access to our programs,  success stories, and tools for personal and professional growth. On our social media platforms (@womenofrubies_), we regularly share inspirational stories, updates on upcoming events, and tips for empowerment. 

For a more immersive experience, Tanzanian women can join our Rubies Collective community at womenofrubies.com/rubiescommunity, where they can explore opportunities for networking and collaboration, connect with a sisterhood of women across the globe, and access exclusive benefits. Members of the Rubies Collective enjoy discounts on all our products and services, including an additional 20% off early bird tickets for our Media Visibility BootCamp, with further perks available for VIP ticket holders. We also hold special monthly networking mixers for the community, where members can learn, connect, and grow together.

We offer empowerment programs, mentorship, and networking events—both online and in-person—open to women across Africa. Additionally, our Media Visibility  BootCamp provides practical skills for women looking to elevate their profiles and connect with like-minded individuals from diverse backgrounds. Through these initiatives, Women of Rubies is committed to equipping Tanzanian women, and women throughout Africa, with the tools and confidence they need to thrive. By joining our community, they gain not just resources but a global sisterhood dedicated to uplifting every woman’s unique journey. 

7. Your work has brought to light over 1,000 inspiring stories of women worldwide.  What key qualities do you believe are essential for women leaders who want to make a lasting impact in their communities?  

Answer: I believe resilience, empathy, authenticity, consistency, and a commitment to serve are essential qualities for women leaders. Resilience helps leaders push through setbacks, while empathy allows them to understand and connect with others.  Consistency builds trust and reliability, reinforcing their dedication over time, and authenticity ensures they lead with integrity. Most importantly, a true commitment to serve and uplift others makes a leader’s impact lasting and transformative. Women who embrace these qualities can inspire, support, and create meaningful change in their communities. 

8. In December, you're hosting the Media Visibility Bootcamp, where you'll be presenting  on the topic 'The Power of Wikipedia: Leveraging Open Knowledge for Women’s  Visibility and Empowerment.' What unique opportunities do you believe the Media  Visibility Bootcamp will offer African women in particular? 

Answer: The upcoming Media Visibility BootCamp is a transformative two-day event taking place on the 7th and 8th, featuring 10 remarkable speakers who are leaders across various fields, from media and digital branding to entrepreneurship and public relations. Each speaker will offer insights and strategies designed to empower African  women to elevate their personal and professional visibility in today’s media-driven  world. The BootCamp will cover essential topics such as leveraging social media,  building a personal brand, mastering storytelling, and connecting with audiences through powerful narratives. 

One of the key sessions that I will lead focuses on the power of Wikipedia as an open knowledge platform. This session will guide participants on effectively using Wikipedia to increase their visibility and control their narrative. Women will learn practical steps to create a Wikipedia presence, present their achievements accurately in the media, and build credibility. By understanding how to utilize this platform, African women can gain recognition on a global scale, attracting opportunities and resources that will support their work and aspirations. 

The Media Visibility BootCamp is designed to give African women practical tools to tell their stories confidently, reach larger audiences, and create an inspiring ripple effect within their communities. Through these sessions, participants will leave equipped to  navigate the media landscape, harness the power of digital platforms, and amplify their stories to effect meaningful change.