THIS December the world witnessed the launch of the first ever Tanzania’s national tourism and conservation awards—a major step in promoting the country’s tourism sector.

By recognizing the contributions of key stakeholders, Tanzania is set to enhance growth of the sector, attract more local and international tourists as well as creating a number of opportunities for Tanzanians.

Introduction of national tourism and conservation awards would have a significant impact on Tanzania’s travel industry as it will help to raise awareness of the country’s natural beauty, wildlife, and rich cultural heritage. 

The government’s decision to recognise local businesses, conservationists and park authorities will encourage a more competitive environment, where operators are motivated to innovate and improve services. 

One of the key factors contributing to this achievement is the visionary leadership of President Samia Suluhu Hassan and her strategic initiatives, including the ‘Royal Tour’ and ‘Amazing Tanzania’ films. The two have significantly contributed to elevate the country’s global tourism profile. 

The launch of these national awards reflects Tanzania’s commitment to strengthening both the tourism and conservation sectors, which play a critical role in the country’s economic development. 

During the launch in Arusha City on December 20th, 2024, Prime Minister Kassim Majaliwa who presided over the ceremony said the awards are meant at recognising individuals and organisations that contribute to the preservation of the country’s natural resources, wildlife and tourism services. 

Majaliwa said the awards are designed to highlight outstanding efforts in wildlife conservation, tourism promotion, and the effective management of national parks and game reserves. 

He emphasized that the awards would be held annually, celebrating key stakeholders in the tourism and conservation sectors. 

The initiative reflects Tanzania’s on-going commitment to strengthening its tourism industry, which has seen rapid growth in recent years.

“Tanzania’s natural heritage is our wealth, and the sustainable management of this wealth is vital for the future of our country. The awards will encourage innovation and responsible practices in both tourism and conservation,” said the Premier.

He added: “Tanzania’s tourism sector has experienced significant growth, with foreign tourist arrivals increasing by 96 percent from 2021 to 2023. The industry now contributes 25 percent of Tanzania’s foreign earnings and supports millions of jobs across the country.”

The Prime Minister noted that the government’s focus on promoting sustainable tourism and improving infrastructure will continue, with these new awards serving as a catalyst for further development.

The awards will also raise global awareness of Tanzania’s rich biodiversity and cultural heritage, attracting more international tourists who prioritize sustainability. Local businesses, park authorities, and conservation organizations will be encouraged to compete for recognition, driving improvements in services and operations.

The government also expressed gratitude to key partners, including the African Union Border Programme (AUBP), the German Development Agency (GIZ) and the East African Community (EAC), for their continued support of Tanzania’s conservation and tourism initiatives.

In addition to boosting Tanzania’s tourism industry, the awards initiative is expected to foster greater international investment in the country’s tourism infrastructure, including hotels, eco-lodges, and tour operators, offering travellers a range of experiences from safaris to coastal retreats.

Minister for Natural Resources and Tourism, Dr Pindi Chana commended President Samia for her dedication to ensuring the rapid growth of the natural resources and tourism sector.

She added that the ministry has implemented various strategies to enhance conservation and promote tourism, including leveraging diverse technologies, advancing the ‘The Royal Tour’ programme as well as introducing new tourism products to increase the number of tourists and revenue generated from tourism activities.

Permanent Secretary in the Ministry of Natural Resources and Tourism, Dr Hassan Abbasi, said the ministry has decided to take the initiative to motivate stakeholders in the crucial sectors to perform better—thus contribute to the national economy.

Dr Abbasi added that the ministry has also presented eleven honorary awards to various stakeholders in recognition of their contributions to development of the sectors. 

He said Tanzania continues to excel in attracting both local and foreign tourists, breaking records set before outbreak of the COVID-19 pandemic.

According to the United Nation’s Tourism Barometer report for the first half of 2024 (January to July), Tanzania ranked first in Africa among countries with the highest number of international tourist arrivals, he said.

“This year has been a remarkable success for our tourism sector. We have launched the awards and we are celebrating the sector's achievements, including winning the World Travel Awards as the World's Leading Safari Destination for 2024,” said the PS.

Dr Abbasi emphasized that the newly launched awards aims to honour stakeholders, companies and conservationists who have made significant contributions to the growth of the tourism sector and the advancement of conservation efforts in the country.