THE Coca-Cola company has launched a food festival dubbed ‘Coca-Cola Food Fest’ to bring together the finest in food, music and entertainment.

To be held from today until November 23rd 2024, the festivals will take place at street level in various locations across Tanzania, promising an unforgettable experience for food enthusiasts and the soft drink fans.

The eevnt is a tribute to the diverse and rich culinary heritage of Tanzania. It will feature an extensive lineup of local food vendors, celebrities, chefs and interactive cooking demonstrations and master classes. Attendees will have the opportunity to sample delectable dishes from various cuisines, all paired with their favourite beverages.

“We are thrilled to introduce the festival, a unique event that reflects our commitment to bringing people together through shared experiences and great-tasting food," said Kabula Nshimo, Senior Manager, Marketing, Coca-Cola Tanzania.

Nshimo said the festival is an opportunity to connect consumers, celebrate culinary creativity and showcase the versatility of Coca-Cola as the ideal beverage.

“Our goal at Coca-Cola Kwanza is to foster shared growth for both our business and the communities we serve throughout Tanzania," said Jonathan Jooste, Interim General Manager.

"By collaborating closely with our partners, we aim to create innovative food and beverage pairings that highlight local flavours and enhance the consumer experience." The festival provides a platform to showcase these unique partnerships and develop exciting new combinations that delight our customers.”

Jooste said festival goers can look forward to a diverse selection of food stations offering gourmet dishes, street food classics and fusion creations. Renowned chefs will share their culinary expertise through live cooking demonstrations and master classes, showcasing innovative recipes.

To keep the energy high, the event will feature a lineup of live music performances and entertainment acts. “We promise our consumers an exciting set of activities, including gaming zones and merchandise giveaways,” he said.

The company has also introducing a loyalty programme called Food Pass. The culinary passport will allow consumers to collect stamps from different vendors and stores to earn points. The more stamps collected, the greater the rewards, which include merchandise and tickets to the grand finale event.