THE government has launched its first-ever National Tourism and Conservation Awards, aimed at recognising individuals and organisations that contribute to the preservation of the country’s natural resources, wildlife and tourism services.

The launch took place over the weekend here, with Prime Minister Kassim Majaliwa presiding over the ceremony, the  awards are designed to highlight outstanding efforts in wildlife conservation, tourism promotion, and the effective management of national parks and game reserves. 

In his remarks, Majaliwa emphasized that the awards would be held annually, celebrating key stakeholders in the tourism and conservation sectors. 

The initiative reflects Tanzania’s ongoing commitment to strengthening its tourism industry, which has seen rapid growth in recent years.

“Tanzania’s natural heritage is our wealth, and the sustainable management of this wealth is vital for the future of our country. The awards will encourage innovation and responsible practices in both tourism and conservation,” he said.

Tanzania’s tourism sector has experienced significant growth, with foreign tourist arrivals increasing by 96 per cent from 2021 to 2023. The industry now contributes 25 per cent of Tanzania’s foreign earnings and supports millions of jobs across the country.

The Prime Minister noted that the government’s focus on promoting sustainable tourism and improving infrastructure will continue, with these new awards serving as a catalyst for further development.

The awards will also raise global awareness of Tanzania’s rich biodiversity and cultural heritage, attracting more international tourists who prioritize sustainability. Local businesses, park authorities, and conservation organizations will be encouraged to compete for recognition, driving improvements in services and operations.

The government also expressed gratitude to key partners, including the African Union Border Programme (AUBP), the German Development Agency (GIZ) and the East African Community (EAC), for their continued support of Tanzania’s conservation and tourism initiatives.

In addition to boosting Tanzania’s tourism industry, the awards initiative is expected to foster greater international investment in the country’s tourism infrastructure, including hotels, eco-lodges, and tour operators, offering travellers a range of experiences from safaris to coastal retreats.