Stanbic Bank Tanzania has officially launched a cashless payment campaign known as, the "Tap Kibingwa" campaign, which is designed to promote cashless payment solutions and reward customers. The campaign started running from January 10 up to March 31, 2025. The campaign encourages Stanbic customers to use their Visa Debit Cards for POS and eCommerce transactions to win exciting prizes.

Speaking at the launch, Omari Mtiga, Head of Personal and Private Banking at Stanbic Bank, highlighted the campaign’s purpose: “At Stanbic, we are committed to fostering a lifestyle of security, convenience, and rewards for our customers. The 'Tap Kibingwa' campaign reflects this commitment, aiming to empower Tanzanians with seamless cashless transactions while offering exciting rewards. We invite everyone to join us in this journey toward financial empowerment.”

The prize structure includes:

·         Monthly Prizes: Customers spending TZS 2,000,000 or more in a month qualify for a draw to win TZS 300,000, while those spending TZS 5,000,000 or more qualify for a draw to win TZS 500,000.

·         Grand Draw: Customers making at least 50 transactions totaling TZS 30,000,000 or more during the campaign period will qualify for the grand draw to win a brand-new Suzuki Fronx and a luxurious three-day trip to Zanzibar for two.

Irene Mutahibirwa, Card Issuing Manager at Stanbic Bank, emphasized on the rewards by stating “This campaign is about more than just transactions. It’s about appreciating our customers and giving them the chance to win incredible prizes. From cash rewards to the grand prize of a brand-new Suzuki Fronx and a Zanzibar getaway, we’re excited to celebrate those embracing cashless payments with us.”

Adding excitement to the launch, renowned Tanzanian rally driver Dharam Pandya shared his perspective on the Suzuki Fronx: “The Suzuki Fronx is not just a car; it represents excellence and adventure. It’s the perfect reward for anyone embracing the convenience of cashless transactions. I’m thrilled to be part of this campaign and witness how Stanbic is shaping the future of payments in Tanzania.”

Despite cash being deeply rooted in Tanzania’s economy, Stanbic Bank aims to lead the shift toward cashless transactions by promoting Visa card adoption. The campaign focuses on:

·         Reducing the risks of carrying cash.

·         Highlighting the time and cost savings of cashless transactions.

·         Providing advanced security through PIN and Chip technology.

Existing Visa Debit Cardholders have already attested to the convenience and security offered by the card, with many citing reduced transaction costs and access to global financial systems as major benefits.

With a target of a 25% increase in card transactions during the campaign, Stanbic Bank underscores its commitment to driving financial inclusion and innovation in Tanzania. This campaign aligns with Stanbic’s broader mission to empower communities and promote economic development, as evidenced by its impactful CSR initiatives in 2024, which reached over 100,000 people.