CCM presidential candidate President Samia Suluhu Hassan is tomorrow expected to officially commence her campaign in the Coast Region, marking a major moment in the party’s nationwide drive to consolidate support ahead of the general election.

Her campaign trail has already passed through 15 regions—Morogoro, Dodoma, Songwe, Mbeya, Njombe, Iringa, Singida, Tabora, Kigoma, Unguja South, Unguja North, Pemba, Ruvuma, Lindi and Mtwara—where she has drawn massive turnouts in rallies characterised by colour, music and coordinated party displays.
The momentum gained from the stops has been viewed as a demonstration of CCM’s organisational strength and her growing appeal across both the mainland and the Isles.
The Coast Region holds both symbolic and strategic importance in Tanzania’s political landscape. Historically regarded as a gateway of commerce and culture, the region now represents one of the fastest-growing economic corridors, serving as a bridge between Dar es Salaam and the country’s interior. By choosing to launch her campaign here, Samia is underscoring CCM’s commitment to positioning the Coast Region as a driver of national prosperity.
The rally in Kibaha is expected to be a major showcase of the party’s mobilisation capacity, with thousands of residents anticipated to fill the grounds in a display of grassroots energy.
 Party flags, cultural performances and coordinated processions are set to turn the event into a political spectacle designed not only to energise CCM supporters but also to signal momentum to undecided voters nationwide.
Strategically, Samia’s message in the Coast Region is likely to centre on key pillars of economic transformation and social development. The region is both agrarian and industrial in nature—hosting large-scale cashew, coconut and fruit production while at the same time expanding its industrial hubs in the region. Its proximity to Dar es Salaam positions it as a vital supplier of food and raw materials, as well as an anchor for logistics and manufacturing. By tying her campaign promises to this dual character, Samia is expected to highlight the region’s potential as both a food basket and an industrial hub.
Analysts view tomorrow’s rally as more than a local political event; it is also a test of CCM’s ability to blend continuity with modernisation. The Coast Region’s fast-growing population and rising urbanisation have created fresh demands for education, healthcare, housing and employment.