THE Tanzania Revenue Authority (TRA), in collaboration with SICPA Tanzania, continues to raise public awareness on the role of technology in protecting consumers, enhancing tax compliance, and safeguarding the national economy.

These efforts are part of TRA’s broader strategy to promote transparency, accountability, and an inclusive economy that benefits all Tanzanians.

Speaking yesterday in Dar es Salaam, Abyud Tweve, the ETS Project Manager at TRA, said that illicit trade disrupts fair competition and reduces government revenue—an issue that negatively affects the delivery of essential public services such as healthcare, education, and infrastructure.

Recognizing these challenges, Tweve noted that TRA has strengthened its public education initiatives, including active participation in key national and international platforms such as the 49th Dar es Salaam International Trade Fair (DITF), to engage directly with citizens and demonstrate the benefits of modern tax systems.

“In today’s rapidly changing market, Tanzanians are faced with numerous challenges, including the presence of counterfeit products and illicit trade, which threaten the health and safety of consumers,” he said.

He added that the public stands to benefit from this education in several ways, including gaining firsthand understanding of how the Electronic Tax Stamp (ETS) system helps identify genuine products and protects consumers from harmful goods.

“Another way is learning how to use the Hakiki Stempu mobile application, which enables consumers to verify the authenticity of products before purchase. This user-friendly app allows smartphone users to confirm that items such as soft drinks, alcoholic beverages, and cigarettes are legal and safe for consumption,” he explained, adding:

“It also helps the public understand the direct link between tax compliance and national development—realizing that legitimate products and the taxes paid on them contribute to the construction of schools, hospitals, roads, and other essential services.”

Tweve emphasized that these technologies are not only meant to improve tax collection but also to empower and protect citizens.

“These technologies are not just introduced to enhance tax compliance, but also to empower and safeguard the health of our citizens. Participating in national events like Sabasaba provides us a valuable opportunity to speak directly with the public and show them how they can take part in protecting fair business practices and supporting national development,” said Tweve.

On his part, Alfred Mapunda, the General Manager of SICPA Tanzania, stressed that when technology is paired with public understanding, it becomes a powerful driver for development.

“When technology is accompanied by community awareness, it becomes a powerful force for progress. Our partnership with TRA demonstrates a strong commitment to ensuring that every Tanzanian understands and adopts these technologies to protect their rights, promote transparency, and build a fair marketplace,” said Mapunda.