EXPERTS in the government are working on drafting a policy outline on artificial intelligence (AI) to guide its use in the media sector.

Prime Minister Kassim Majaliwa made this observation at the opening ceremony for the World Press Freedom Day, underlining that the policy outline will ensure that this technology is aligned with press freedom, transparency and journalistic ethics.

He explained the need for AI to support—not undermine—ethical journalism, cultural values and national unity, where the media upholds the core ethics of journalism, reflecting our traditions and values.

”News must be accurate, professional and nation-building,” he stated, commenting on this year’s theme, “Shaping a Future of Rights: Freedom of Expression in the Age of Artificial Intelligence.”

He pointed at the growing influence of AI in the production and distribution of news content, cautioning against AI misuse, in its potential to spread misinformation, thus the need for its responsible use for the benefit of society.

“We must examine how AI is affecting media operations and press freedom. While it offers many benefits, we must ensure it is not used to distort facts or suppress freedom of expression,” he said.

Reaffirming the government’s commitment to breaking gender barriers and promoting financial sustainability in the media sector, he cited the recent launch of the Media Accreditation Board to regulate and uphold professional standards.

Looking ahead to the 2025 general elections, the premier pledged government cooperation with the media to ensure peaceful and transparent coverage.

“We will work within the legal framework to ensure a peaceful environment where media organs can inform and mobilize citizens ethically and transparently,” he asserted.

He emphasized that peace and stability are essential preconditions for national development in economic, social, political and cultural spheres, where leaders and citizens alike need to uphold the rule of law to foster national harmony.

Prof. Palamagamba Kabudi, the Information, Culture, Arts and Sports minister, recalled the post-independence days when news was transmitted via telephone and fax, and contrasted it with today’s fast-paced digital landscape.

Technological advancement, including AI, should not diminish human intellect, he declared, noting that AI relies on content created by humans. “It cannot replace human reasoning, thus journalists must remember that critical thinking and human insight remain at the heart of credible reporting,” he added.