IN a bold step towards tackling health, environmental and climate challenges linked to traditional cooking methods, the government is scheduled to launch the National Clean Cooking Communications Strategy and Awareness Campaign Monday June 02,2025.

The campaign aims to drive a nationwide shift toward clean, sustainable cooking solutions, marking a major milestone in the country’s energy transition agenda.

Organised by the Ministry of Energy in collaboration with the European Union (EU), the United Nations Capital Development Fund (UNCDF) and other partners, the event will bring together more than 200 stakeholders in Dodoma. They include government officials, private sector players, non-governmental organisations (NGOs), civil society organisations and media representatives.

The campaign supports the National Clean Cooking Strategy 2024–2034, which sets an ambitious goal: ensure that 80 percent of Tanzanians adopt clean cooking technologies by 2034. Currently, over 80 percent of households in the country still rely on biomass fuels like charcoal and firewood—practices linked to indoor air pollution, deforestation, and carbon emissions.

“The strategy is not just about energy. It’s about health, environment, and equity,” said Felchesmi Mramba, Permanent Secretary in the Ministry of Energy. 

He added: “We are committed to ensuring every Tanzanian, from cities to rural communities, is informed and empowered to make healthier, sustainable energy choices.”

The communication campaign will promote a range of clean cooking alternatives, including liquefied petroleum gas, natural gas, electric cooking, improved cookstoves, bioethanol, biogas and biomass pellets. A key feature of the strategy is its multi-channel outreach plan—leveraging community networks, faith-based organisations, local media, and NGOs to deliver messages that resonate at the grassroots level.

Marc Stalmans, EU head of delegation to Tanzania, said: “The campaign is about shifting social norms and creating a market for clean, accessible energy. Awareness is the first step toward adoption.”

The campaign also focuses on behavioural change and market development, aiming to build demand while ensuring affordability and access to clean cooking products. Financial institutions and enterprises are being encouraged to explore innovative financing models and distribution strategies to reach underserved populations.

“The launch signals a move from policy to practice,” said Imanuel Muro, Senior Finance Specialist at UNCDF. “We are working closely with partners to ensure that awareness efforts translate into real change on the ground.”