Serengeti Breweries Limited (SBL) has officially launched WhiteCap Crisp, a premium low-alcohol lager, into the Tanzanian market with a high-energy Consumer and Media Launch event at Bravo Coco, Dar es Salaam, Tanzania, on May 3rd, 2025. The event brought together media, influencers, lifestyle consumers, and brand stakeholders for an unforgettable experience.

The launch introduced a new kind of beer to Tanzania — WhiteCap Crisp, a finely brewed lager with only 3% ABV, crafted for the mindful modern drinker who wants to enjoy their moments fully, without overindulgence. Crisp, clean, and refreshing, WhiteCap Crisp is best enjoyed chilled at its ideal temperature of 6°C, delivering a smooth, balanced sip that elevates the drinking experience. It is a beer designed for those who appreciate lightness without compromise, and refreshment without the weight.

The event was designed to immerse guests in the #KeepingitCrisp lifestyle centered around balance, connection, and premium taste. Special invitees included members of Rotary Clubs, Runners Clubs, key brand stakeholders, and affluent social tastemakers who resonated with the brand’s values of clarity, sophistication, and mindful enjoyment.

One of the most captivating moments of the evening was the symbolic delivery of WhiteCap Crisp from the peak of Mount Meru, creating a memorable "mountain-to-glass" brand story. Attendees enjoyed live tastings, immersive brand experiences, and interactive games that captured the crisp, light essence of the product.

Crafted for the Conscious Consumer

“Beer is not just a drink, it’s a culture in Tanzania that is constantly evolving. WhiteCap Crisp is more than a beer; it’s a reflection of modern Tanzanian social life,” said Henry Esiaba, SBL’s Marketing & Innovation Director. “It’s designed for those who value quality over quantity, clarity over chaos, and presence over pressure. This is a beer you can enjoy fully while staying sharp, grounded, and stylish.”

With its low alcohol content, premium brewing process, and refreshing taste profile, WhiteCap Crisp caters to socially active, health-conscious Tanzanians aged 25 to 40, who appreciate a drink that aligns with their wellness-focused and selectively indulgent lifestyle.

#KeepingItCrisp Began Here

As WhiteCap Crisp rolls out across select premium outlets in Dar es Salaam, the launch event sets the tone for a brand that is here to change the way Tanzanians enjoy beer. With an emphasis on elevated experiences, mindful enjoyment, and social clarity, WhiteCap Crisp is ushering in a new era of drinking culture — one where lightness, flavor, and self-control are celebrated. 

About Whitecap Crisp

A premium ultra-light and ultra-smooth beer crafted to cater to evolving consumer preferences. With a modest 3% ABV and no added sugar, WhiteCap Crisp marks a pioneering step in Tanzania’s beer market, offering a refreshing alternative for mindful drinkers. Made from all-natural ingredients, WhiteCap Crisp is designed for consumers who prioritize wellness while enjoying social moments.