TANZANIA’S Silverlands is poised to boost its production capacity to deliver an impressive 7.3 million-day-old chicks annually by integrating Royal Pas Reform technologies into its state-of-the-art hatchery operation in Arusha upon completion.

Currently, Tanzania, with a population of over 62 million, produces approximately 32 million broiler chicks annually, while Zambia, with a population of 21.1 million, boasts an annual production capacity of 79 million broiler chicks.

Therefore, the production would complement the significant demand for chicken in the market, where opportunities are abundant, and the potential for growth is tremendous in the country's poultry sub-sector.

Information provided to this journalist has that the Silverlands hatchery project included the implementation of cutting-edge technology, such as a comprehensive climate control system and advanced process control and data management systems.

Adriaen Sligcher, Pas Reform’s Sales Director in Southern Africa, commenting on the installation saying: “We were very grateful for the guidance of Royal Pas Reform’s Stewart Bradnick and his team, resulting in a first-class hatchery project. Undoubtedly, we will see further expansion in the near future.”

Established in 2013 to meet Tanzania’s growing demand for quality poultry products at affordable prices, Silverlands operates from its headquarters at Makota Farm, Ihemi village in the Iringa, managing two separate units; a poultry and feed business, as well as s cropping business.

The poultry farm includes a feed-mill, hatchery, and poultry houses.

It was noted that the company imports broiler and layer breeder stocks from internationally reputed breeder supply companies to ensure that farmers receive day-old chicks with the latest genetics for optimal results. 

On the other hand, it has secured exclusive distribution rights for the Sasso bird in the country, a dual-purpose, slower-maturing chicken.

By distributing Sasso day-old chicks, the firm provides enhanced genetics to small-scale rural farmers, along with technical support and training, opening up markets previously out of reach.

This initiative aims to increase poultry production and productivity, improve rural household income and nutrition, and empower women.

Similar to Royal Pas Reform, Silverlands focuses on developing lasting relationships with customers. In 2016, it established the Silverlands Poultry Training Centre at Makota Farm.

The goal of the training courses offered is to equip participants with the knowledge needed to effectively manage a poultry unit. The training centre has proven to be highly valuable, with an active Facebook community of over 27,000 members.

 excited to have collaborated with Silverlands on this critical new hatchery. It will contribute to the development of new skills and prosperity in the region, aligning with its commitment to social responsibility in the communities it serves,” stated Sligcher.

Adding: “We also anticipate organizing a  hatchery managersy managers course with Silverlands soon, further enhancing the knowledge base for potential hatchery managers in Tanzania.”