The Kilindini campaign, led by Ascending Africa, has officially launched to revitalize East Africa’s blue economy.

The campaign seeks to address the region’s urgent need for sustainable management of its maritime resources and enhance the professions of coastal communities dependent on the South West Indian Ocean for survival.

Originating from the Swahili word for "deep," or "in the depths," "Kilindini" reflects its naturally deep channel and unique geography. Formed millions of years ago when rising sea levels submerged a river from the mainland, Kilindini Harbor, located in the East African region, has shaped a way of life deeply rooted in tradition, maritime heritage, and economic activity.

East Africa faces challenges to its blue economy. Illegal fishing, declining fish stocks, environmental degradation, and maritime security threats are affecting the region’s resources, putting East Africans at risk. 

The Kilindini campaign seeks to reverse these trends by promoting sustainable fisheries management, enhancing coastal community involvement, and leveraging innovative technologies to safeguard the future of the Indian Ocean.

“East Africa’s blue economy has untapped potential to drive economic growth, improve livelihoods, and preserve marine biodiversity,” said Tendai Mtana, spokesperson for the Kilindini campaign. 

“Through this initiative, we aim to restore balance, empower local communities, and ensure the long-term health of the ocean that sustains us all.”

The Kilindini campaign draws inspiration from the rich maritime heritage of East Africa, where traditional sailing vessels known as dhows have been vital for trade and sustenance for over

2,000 years. This heritage is under threat from illegal fishing, overfishing, and a host of other maritime security challenges including Illegal Fishing - Illegal, unreported, and unregulated fishing (IUUF) costs the South West Indian Ocean region over $415 million annually and depletes fish stocks essential for the survival of local communities. In addition, IUUF fuels other criminal activities such as human trafficking and smuggling, exacerbating maritime security risks.

The other challenge is declining Fishing Stocks - The threat to fish stocks due to overfishing and climate change is leading to the decline in fish stocks to dangerously low levels, threatening food security and livelihoods across East Africa’s coastal regions. Immediate action is needed to ensure the sustainability of the fisheries that communities rely on.

Another notable challenge is environmental Concerns - Pollution, coral bleaching, and habitat loss undermines the binomial health of East Africa’s coastal ecosystems. Protecting mangroves, coral reefs, and seagrass beds is essential for maintaining the balance of the region's maritime environment.

Maritime Security is another challenge where the South West Indian Ocean is a major shipping route, but it also faces the threats of piracy, illegal trafficking, and illegal fishing. Ensuring the safety of the region's waters is critical to sustaining the blue economy.

The future of East Africa’s blue economy is not just a regional issue, it’s a global priority. A thriving blue economy would benefit people worldwide by restoring the vital marine ecosystems.

Mtana asserted that strengthening East Africa’s blue economy will improve the lives of millions and protect one of the world’s most important marine ecosystems. 

The Kilindini campaign invites individuals, organizations, and governments to take action today by investing in technology, supporting community-led conservation, and advocating for stronger maritime security. Together, we can unlock the full potential of East Africa’s blue economy.