Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets within the continent

 This strategic partnership marks a significant milestone in African marketing, uniting two dynamic organisations with a shared ambition to deliver creative, data-driven brand experiences that resonate across diverse audiences.

The collaboration will span across Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi and Madagascar with a few other markets still being discussed. 

“This partnership is not only a win for Publicis Groupe Africa but a testament to truly 
borderless, collaborative, and future-forward marketing across the continent. We deeply value Airtel’s confidence in our team and look forward to our partnership and building something truly impactful together”, said Koo Govender, CEO of Publicis Groupe Africa.

Airtel Africa, a leading provider of telecommunications and mobile money services, 
operates with a clear purpose of transforming lives by connecting the unconnected, reaching the financially excluded, and bridging the digital divide across its footprint.

The company’s focus on innovation, inclusion, and accessibility makes it one of Africa’s most impactful brands.

Driven by a shared commitment to integration, creativity, and local relevance, Publicis Groupe Africa with its aWiliate in Nairobi, The Partnership Africa, brought together bestin-class strategy, creative, storytelling, media, digital expertise, and data to support Airtel’s long-term brand ambitions. 

Thanks to the rest of our aWiliate network, this collaboration enables the delivery of scalable, market-relevant campaigns while maintaining cultural nuance and local engagement.

This partnership signals a long-term commitment to transforming how Airtel Africa engages communities and customers across the continent.