Ascending Africa today announced the transformation of its flagship marine conservation initiative from Kilindini to The Jahazi Project; a move that signals a broadened scope, renewed vigor, and deeper commitment to protecting the East African coast and Southwest Indian Ocean nations.

The rebrand comes as the region’s Blue Economy, projected to reach US$405 billion by 2030, faces unprecedented threats from illegal, unreported, and unregulated fishing (IUUF). This activity costs East Africa more than US$415 million annually and depletes vital fish stocks that millions depend on for food security and income.

“Jahazi,” the Swahili word for a traditional sailing vessel or dhow, reflects East Africa’s deep maritime heritage and serves as a metaphor for navigating change, steering coastal communities toward sustainable prosperity.  

“The Blue Economy holds enormous potential for East Africa, but this promise is at risk. IUUF and unsustainable practices threaten both our oceans and the livelihoods of millions,” said Michael Mallya, spokesperson for The Jahazi Project. “Governments and partners are already working tirelessly through enforcement, regulation, and community empowerment. With The Jahazi Project, we are committed to joining forces, amplifying these efforts, and ensuring our oceans remain abundant for generations to come.” Mallya added.  

The Jahazi Project will collaborate with East African governments, local investors, NGOs, and community leaders to combat IUUF, safeguard marine ecosystems, and foster inclusive economic growth. Efforts will include policy advocacy, joint maritime security initiatives, community-driven conservation, and educational campaigns to inspire sustainable fishing practices.